It’s Something Special!
March 17, 2005Tom Foremski writes at SiliconValleyWatcher about search spam aka “search engine optimization” and tells us about Become, company who runs shopping search site Become.com. Its founders, Michael Yang and Yeogirl Yun, claim to have a spam-proof ranking technology, called Affinity Index Ranking (AIR). And that’s only for starters.
They applied for patents for their technologies. And just in case somebody does figure out how to influence its search results, they also applied for patents for… potential spamming technique!
“Its an insurance policy,” Mr Yang smiles. “We can sue the spammers for patent violation if we have to. I don’t know if that will work, nobody has tried it and if Yeogirl is right, we won’t need to.”Michael, Yeogirl. My congratulations, gentlemen! It’s a really brilliant move! And thank you Tom for this post.
