Subject Matters

As Google goes into video blogging, Microsoft goes into video download service for handheld devices.

Microsoft has finalized a service that has been in testing which lets PDA, Smartphone and Portable Media Center owners download content from outlets such as MSNBC, Fox Sports, IFILM, DIY and CNBC to their mobile devices.

Some of the content is available for free, but a premium membership unlocks much more at a cost of only $20/year. Subscribers set up a profile online to determine which content they want to receive and it’s automatically downloaded to the Windows Media Player 10 library on their PC. From there it can be synchronized with PDAs, Smartphones and Portable Media Centers. The only requirement is Windows Media Player 10 on both the PC and mobile device.

For more information visit the MSN Video Downloads site here: http://www.msnvideodownloads.com/

[ Via ВargainPDA.com ]

Personally I found Microsoft’s move to be very smart. I don’t remember their other initiative with service to be placed ahead of emerging market in such a nice way. Think about it. Many of people waiting for boarding at airports - for example - could be interested to play with (and perhaps pay for) this service. Most of them usually do not have time for looking for and watching video with more common devices, including notebook or desktop computers.

If you have a Wi-Fi connectivity device (most of which are Windows-powered Pocket PCs) chances you will use this service will rise. And if you still don’t have a Wi-Fi you will give a good thought to purchase one. That makes a good sense for new markets development, which is the right thing for Microsoft’s further expansion.

Alorie Gilbert for ZDNet:

The Oracle-SAP rivalry is nothing new, but Ellison’s acquisition strategy is infusing the struggle with new vigor, and may redefine an industry.